The Founder:
Mr. Abraham
(Avi) Taub Z"L

Shefa in Israel (G.M.) Ltd. was founded in 1998 by Mr. Abraham (Avi) Taub.

Avi Taub started his journey in the Israeli Diamonds, Gemstones & Jewelry industry, in the late 60’s at his father’s commercial Diamond Polishing Factory, leading the business to pioneering marketing progress, in the early 1980s by being the First to establish a Jewelry Marketing and Sales method that gave the customer a sensory experience, through dedicated showrooms linked to the production plants – With the intention of maximizing customer satisfaction from the purchasing experience.

In addition to the Diamond & Jewelry business, Avi was also an ardent follower of the Lubavitcher Rebbe, and carried out many missions for him around the world. Avi believed (like many others in the world) that the Rebbe’s words and instructions were the only truth.

Once Avi, was exposed to the Rebbe’s words about the possibility of the existence of diamonds and precious gems deposits in the land of Israel – he decided, with unwavering belief, devotion and vision, to embarked on a journey to uncover these treasures.

This strategic decision sent Avi to be the first in the world to open precious gems exploration and mining proceedings in Israel by Shefa in Israel.

For over two decades, Mr. Taub and his family faced countless challenges. skeptics doubted, and obstacles seemed insurmountable, but their determination and faith never wavered. Finally, in 2019, their efforts were rewarded when the first ever economic deposit of precious gems was unearthed near Haifa — a discovery that scientists and gemologists alike hailed as extraordinary.

Avi passed away sadly in October 28, 2019 at the early age of 68, but he left behind a professional and dedicated team who have worked with him for many years, and is honored to be able to bring his amazing pioneer vision to fulfilment.